CLASSIC

I don't usually watch YouTube videos over and over, but I just can't help myself. Jay-Z has teamed up with Rhapsody and MTV in anticipation for The Blueprint 3 with an ad campaign to help promote the album (as if it needs it). This 60 second spot is just a reminder of how important albums were in hip hop before ringtones, blogs, leaks, auto-tune and a bunch of other shit unfortunately happened. Recreating every one of his album covers flawlessly, Hov shows you to be the best you gotta put in the work. Respect the discography.