LUCKY NUMBER 7: NIKE AIR MAX LEBRON VII

I don't remember the last time a pro-athlete had seven signature shoes on the same brand since Mike. Last Friday, the 7th day of August, Bron Bron introduced the world to the Nike Air Max LeBron VII. Maybe these will be the pair of kicks he'll be in when he finally hoists his first championship above his head, but my money is on the Bulls like every year. The shoe drops on October 24th with a $160 USD price tag.

"The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air airbag unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes."

I definitely think this is an upgrade from the King's last signature shoe the Nike Zoom LeBron VI. With the success of the Zoom Kobe 4, Lebron decided that the lighter Flywire approach was the way to go. The details in the LeBron VII from the 'Twenty and Three' on the toe of each shoe, the 7 FW strands and LeBron's signature on the tongue, and the 23 FW stripes on the midsection are nice touches to this signature model.

(via Hype Beast)